Aquarius is my birth sign, not that you should read too much into this, it’s what I felt would best embody this project placing value the creatives and thinkers behind brands.
“Symbolizing the elevation of human intelligence, the flow of ideas, and divine inspiration”
Clearly nothing to do with my fascination with Sailor Moon as a child. Based in London with this in mind we curate a small selection of emerging brands whom we are inspired by with a focus on personal care and literature.